Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Taschenbuch) von Justin Kirby, Paul Marsden   Synopsis: "Connected Marketing" is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, "Connected Marketing" introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling "Anatomy of Buzz") "Connected Marketing" is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to "Connected Marketing" are Stephane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Rothlingshofer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). "Connected Marketing" shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth. It advises on ways to create an epidemic demand for a new product or service. It shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message. Rezensionen ansehen...   Angebote zu  Connected ,  Marketing ,  Viral  ab 1 Euro! Siehe auch folgende Artikel: The Anatomy of Buzz: How to Create Word of Mouth Marketing von Emanuel Rosen Viral Marketing von Sascha Langner Der Tipping Point. Wie kleine Dinge Großes bewirken können. von Malcolm Gladwell Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. von Malcolm Gladwell Mehr zu  Business & Investing,  Management,  Marketing,  English Books Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)