Managing Media Companies. Harnessing Creative Value (Taschenbuch) von Annet Aris, Jacques Bughin   Synopsis: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors . Rezensionen ansehen...   Angebote zu  Managing ,  Media ,  Companies  ab 1 Euro! Siehe auch folgende Artikel: McQuail's Mass Communication Theory von Denis McQuail Game Theory at Work: How to Use Game Theory to Outthink and Outmaneuvar Your Competition von James D. Miller Guide to Media Relations (Prentice Hall Guides to Advanced Business Communication) von Irv Schenkler Communicating for Managerial Effectiveness von Phillip G. Clampitt Mehr zu  Management,  Communications,  Television,  Psychology & Counseling,  Interpersonal Relations,  Communication Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)